collemcvoy.com

Colle McVoy, a creative agency in Minneapolis, developed new positioning that required a new digital experience that represented the agency’s purpose of helping brands find their next. Our goal was to present Colle McVoy’s best work, featuring the thinking behind each project for prospective clients, as well as infuse culture and personality to capture the attention of future employees.

As part of our process, we created a sandbox of brand attributes that helped specifically define how the brand should come to life through sound, materials, movement, and words. This helped us create a clear list of attributes to measure future designs against.

Client: Colle McVoy
Creative Director: Mike Caguin // Senior Interactive Designer: Clarissa Hernandez // Interactive Designer: Kate Hartman // UX Designer: Kezra Cornell // Creative Technologist: Charlie Hield // Copywriter: Eric Husband // Digital Strategy: Bri Fonda // Interactive Producer: Ameet Kamath