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usaswimming.org

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usaswimming.org

 Considered the ultimate resource for all things swimming, USA Swimming is a 400,000-member service organization that includes swimmers, parents, coaches, officials and volunteers. We designed a site that filtered content based on user profiles and made it easier to find relevant news, events, time rankings and more.


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iconography

Inspired by everything from pool tile to swim meet flags, we designed original icons for use across the site. With a wide ranging audience, we assigned a unique color to each of USA Swimming's five core users. Iconography and other elements of the site change appropriately, according a user's profile.

deckpass 

In addition to a complete redesign of the organization's website, we also redesigned, Deckpass, USA Swimming's web app that allows swimmers, parents and coaches to connect with each other, track a swimmer's or team's times and progress and earn achievements.


Client: USA Swimming
Agency: Colle+McVoy // Creative Director: Marc Stephens // Interactive Designer: Clarissa Hernandez // UX Designer: Patrick Anders + Code and Theory // Copywriter: Caroline Henry // Project Manager/Producer: Heather Denike