the food effect
Working, with Land O'Lakes to show the world they're more than a butter company and spark an important conversation about the future of food, we created a digital and IRL interactive experience at SXSW. The project entailed an identity, experiential and environmental design for Land O'Lakes' gallery space, as well as a 360° website experience.
Our team concepted and designed interactive exhibits that challenged guests to see different perspectives on hot button issues like GMOs, global warming and food insecurity.
We created a flexible system that worked for everything from gallery walls to banner ads to wristbands.
In addition to the physical experience, our team created a 360 interactive experience in partnership with National Geographic.
Client: Land O'Lakes
Agency: Colle McVoy // Creative Director: Mark Anderson // Design Director: Sam Soulek // Senior Interactive Designer: Clarissa Hernandez // Interactive Designer: Cole Spiess // Brand Experience Designer: Kezra Cornell // Art Director: Lydia Lee // Copywriters: Danny Walsh + Tricia Cornell