pin a meal. give a meal.
Land O'Lakes' Pin A Meal. Give A Meal. is a Pinterest-centered movement making it easier to fight hunger by simply pinning a recipe. For each pin or repin, 10 meals were donated to Feeding America. In its third year, we gave the campaign a fresh look and feel using real recipes and handwritten sentiments.
Client: Land O'Lakes
Agency: Colle+McVoy // Creative Director: Marc Stephens // Designer/Art Director: Clarissa Hernandez // Copywriter: Tricia Cornell // Project Manager/Producer: Jack Chandler