Earthbound Farm Organic, the pioneering brand behind the concept of prewashed packaged salads, aimed to stand out and take credit for its organic leadership. We designed the brand's fully responsive website, infusing it with personality and elevating it as a trusted resource for healthy living.
We created several cinemagraphs to bring real, relatable moments in the kitchen to the homepage.
We designed a custom typeface, Happy Caps, to add a unique, personable feeling to every page of the site. It's now used across many brand touchpoints.
product header images
We shot more than 20 bright, playful compositions of Earthbound Farm organic greens, fruits and vegetables for each product detail page.
Client: Earthbound Farm Organic
Agency: Haberman // Creative Directors: Jesse Ross, Troy Longie // Designer + Art Director: Clarissa Hernandez // Copywriter: Kelly Hering // Project Manager: Laura Nefs Leistikow